Responsive web design has been a big hit since 2015. Although responsive design started much earlier in 2002, the term “responsive” was used only in 2010. The approach’s adaptive feature undoubtedly made it a rock star in the world of website design and development. But are responsive websites more effective in engaging with users? What can they do that traditional web pages cannot do?
Load pages faster
Due to responsive images and media as well as fluid grids, responsive websites load faster on all gadgets, from tablets to smartphones. Since, empirically, over half of visitors leave sites if they take more than three seconds to load, having a responsive website will eliminate that.
Keep users longer
With users not leaving earlier because loading times are faster, the chances that they navigate other parts of the website are higher. Bounce rate tells the number of visitors navigating away after visiting only one page. Responsive sites ensure lower bounce rates.
Conversion rate is another metric that shows how a website is effectively engaging with users. With low bounce rates, users will not only stay longer but also interact more by subscribing for a newsletter or make a purchase.
Improve search engine rank
A responsive website has better SEO. With Google’s policy of looking into responsiveness as a factor to better search engine rank, a responsive website will indeed market your website more effectively.
Enhance user experience
User experience is enhanced if your website is easy to navigate. A responsive website scales itself to whatever device, so users will not have any trouble looking for menus or links. In effect, users will share more of your site’s content, reaching more people in the process.
Websites have evolved with the top consideration of making users stay longer and interact more with the website. With responsive websites, user engagement is ensured with better results.