The Secrets to a Successful Local SEO Strategy

SEO picture

A quick Google search for the best SEO strategies will likely return millions of results, and all of them will have some varying degree of success. But wouldn’t it be better if you can somehow maximize your efforts and turn all those clicks into revenue? Well, that’s where local SEO comes in.

Here are a few surefire tips to help you dominate local SEO results in Utah.

Why do it?

By focusing your efforts on local searches, you can better aim your marketing strategies to locations that matter. For example, if you’re a pizza parlor owner in Utah, you definitely want to be the first search result for “pizza” in Utah, and not California.

Tags are important.

Articles and other kinds of content that are relevant to your product or service would have title and meta description tags as part of the usual HTML elements. Pay attention to these tags because search engines, notably Google, still use these tags as a default go to for content classification.

Claim online territories.

The Internet serves as a giant directory, kind of like massive yellow pages of some sort. With services via social networking sites, review sites, and other similar places, most local businesses are typically listed by default. Claim these listings to increase your online presence and even up your relevance when it comes to local searches.

Listen to your customers.

According to the 2016 Local Consumer Review Survey, over 80% of people trust online reviews left by other customers. Additionally, 7 out of 10 customers will review a business if they are asked to do so. This is a great way to get organic traffic to your sites and will contribute to the success of your online marketing.

The Internet is a big place filled with thousands, maybe millions, of businesses both large and small. You may not be able to beat giant corporations just yet, but that doesn’t mean you can’t dominate your local search. If you do your homework right, you might soon be enjoying the fruits of your SEO labor.