Online Marketing 101: What Will Help Your Small Business Make it Big?

An online marketing strategy

If you are an owner of a small business and you haven’t teamed up with a digital marketing company in Alexandria, marketing specialist EVM Digital says you should!

A marketing agency that specializes in promoting brands and businesses online will help you get the word out right where your customers are.

Here are our top three internet marketing tips.

Create a functional, responsive website

Establishing your online presence starts with having a well-designed site that’s rich with content your customers will want to see. A website, even a simple blog, will make your business more visible online. To get the most of your online space, your site needs to be optimized for search engines.

Search engine optimization or SEO for relevant keywords puts you on the path to ranking high in Google search results. With consistent, quality posts created in accordance with SEO rules, you’ll be on your way to gaining authority and a first-page ranking.

List your business in local directories

Your company will benefit from listings in online business directories. Claim your space on sites such as Google Local and Yahoo Local, where customers in your geographic area can easily see your business once they search for the product or service that you offer.

Market your business and engage with customers on social media

Social media works wonders for small businesses, especially those with a limited marketing budget. Use Facebook, Instagram, Twitter, and other platforms to gain greater traction online. Do your research and find out which social media platforms your target customers use.

For example, if you’re selling handmade jewelry, Instagram and Pinterest are top choices for showcasing your products because of the platforms’ visual-centric nature. Use relevant keywords and hashtags in your posts, and don’t forget to actually be social – that is, communicate and engage with people. It works!

By following these tips to market and promote your brand or business online, you’ll increase your chances of being seen by more people and getting them interested in your offerings. It can be a lot of work, but with patience – and perhaps a little help from the pros – it will all be worth it.