Sports stars are glorifying reminders of human physical achievement. They inspire. They entertain. Now, with the age of new media, sports stars are models of living, interacting, and, yes, making money. Everyone is even more connected to them as more technologies and efforts make it easier to know more about them.
Speaking of "efforts," look at digital sports marketing. Reputable sports marketing firms in Arizona, like any other firms in other places, would be guilty of pounding these stars into our very unconscious. But, hey, it is all about business.
Sports Marketer's Motivation
Sixty percent of gadget owners look at sports content at least once in a given day. Digital devices rule our every day. There is no time in a day that we do not check our smartphone for messages, emails, or notifications. This is where sports marketing can profit.
From reading about a favorite football team on digital outlets to sharing reactions over social media, the average sports fan is the willing target of a sports marketer. By following what the fan watches and shares, the marketer begins to make an engagement.
Strategies for Engagement
1. Engage via real-time content. People when watching sports are still hooked on their devices, especially during breaks or time-outs. For the marketer, this presents an opportunity to "participate" with the fan by using social media as live feed and as a brand, reacting the way they do. This creates a connection.
2. Use a well-planned advertising campaign. While fans watch, make your social media sites as a venue for interactions with them. Use hashtags. Run ad contests. Through these efforts, fans will react to your brand's activities, making them like, comment on, or share content that you yourself or others have posted. Just think "viral."
Digital sports marketing can benefit from social media at zero cost. Fans always find time to read, comment, and share online while watching a sports event. By interacting with them, sports marketers can bring people closer to their brand.