Creating Effective Online Promotional Content

Whether you are just starting a business or have been in operation for years, you can never ignore the power of the Internet to get your message across. You can use social media platforms like Facebook and Instagram to achieve this, along with a good website that will give your business a permanent online presence.

The best way to get noticed online is to make sure your website content is optimized, so it’s included in search engine results, possibly on the first page and at the top of the search results list. Sievers Creative adds that there are Minnesota SEO services that can help your website to achieve these.

Of course, everything starts with what you put on your website and post on social media. Poorly conceived and executed content can damage your company’s reputation, so it’s imperative that it’s as flawless as possible. One thing to remember is that people tend recall messages that are visually driven instead of those that are word-driven.

With that said, here are six basic rules to follow to create visually effective content.

“Talk” less, show more

Don’t put too many words on content when a picture or a visual design would do. Even in the digital age, a picture still paints a thousand words.

Keep sentence lines short

If you need lots of explanations in your content, make sure each line of text is short for easy readability. Ideally, it should just be from 50 to 60 characters per line.

Don’t use too many font styles

If you don’t want to give your design a disorganized or even an unprofessional look, use just two to three kinds of fonts. You can even use only one typeface, just utilize its different weights.

Take care of character spacing

Mind those spaces! Adjusting the spacing between characters will make your text look neat and visually pleasing, and therefore easier to read.

Play with colors—responsibly

Colors make text more readable, give the right amount of contrast, and attract the eyes of readers if color combinations are done the right way. There are online color tools that you can consult, such as the Adobe Color CC. The best part? It’s free!

Make your design breathe

You don’t need to fill every square inch of your design’s page to make it effective. Leaving some white space (also called negative space) can enhance the design, drawing the eyes of viewers to the most important elements.

These are the most basic rules of visual design that your content and design department must follow to make sure it makes a positive visual impact on your audience and engages them the way it should.